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Join businesses that have increased profits by 20%.

Book a free strategy session  with us and then

start your 60 day free trial!

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Discover the Power 
of Our AI Chatbot!

1. Instant Lead Capture

  • Effortlessly collect the lead's name, phone number & email address 24/7.

  • Transform website traffic into actionable leads with our AI chatbot.

  • Ensure no opportunity slips away.

2. Seamless CRM Integration

  • Connect your chatbot to your business's CRM for automatic lead syncing.

  • Save hours weekly by maximizing efficiency and profitability.

  • Eliminate manual data entry and streamline follow-ups.

3. Smart AI Responses

  • Position your firm as the innovative leader in the UK masonry scene.

  • Deliver expert answers to client queries on the services you offer.

  • Build instant credibility and reduce bounce rates.

4. Effortless Scheduling

  • Give your business the competitive edge in today's fast-paced market.

  • Integrate Calendly for instant quote bookings and consultations.

  • Delight clients with immediate availability and convenience.

  • Cuts response times and secures more deals.

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Our Mission at Point the Way AI

At Point the Way AI, our mission is to empower pointing and masonry businesses across the UK with cutting-edge AI chatbots that transform lead generation from a challenge into a competitive superpower. We believe every pointing firm deserves tools that captures more leads and increases profits.

The Spark That Started It All

  • My cousin's pointing business struggled to convert online visitors into customers.

  • "Request a Quote" forms were too slow, or they weren't used at all. 

  • Prospects gathered quotes from competitors, or simply vanished.

  • Point the Way AI is here to fix this problem.

Revolutionizing Lead Generation with AI

  • We've created customizable AI chatbots, designed specifically for your industry.

  • These intelligent tools instantly answer client queries with expert responses.

  • They schedule calls, capture essential details, and send them to your CRM.

  • Our chatbot keeps your business running 24/7.

  • No more 24-hour delays or lost momentum.

  • Trust built in seconds.

Tailored for Your Success

  • Every AI chatbot is tailored to your branding, services, and unique needs.

  • Websites became indispensable. AI chatbots are next in digital engagement. 

  • It's like an extra employee in your team, for a fraction of the price. 

  • Your rivals will be envious as you reap up the rewards.

  • You will have a reputation as an innovative leader.

Join the Revolution

  • We're not just building tools; we're transforming the pointing industry.

  • Are you ready to see your business increase profits? 

  • Start your 60 day free trial today!

  • Book a call here! 

The Old Way

❌ Slow Replies Kill Momentum: Simple queries sit unanswered due to heavy workload. Clients bounce fast.

Prospects Vanish in the Wait: They get quotes elsewhere while your emails pile up.

Slow "Request a Quote" Form: Leads submit details... then wait 24+ hours whilst you're busy.

Word-of-Mouth Limits Growth: Miss online opportunity, lower conversion rates. Your business deserves more.

The New Way

Our Chatbot Replies in Seconds: Expert replies to any question! Instant trust, zero delays.

✅ Book Calls in Minutes: Our Chatbot secures phone calls before they shop around! Lock in more jobs!

✅ Instant Lead Grab: Captures details in seconds! No forms, no hassle!

✅ CRM Auto-Sync Supercharges Lead Flow to your CRM effortlessly. Boosts profits with zero admin chaos!

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Services

Frequently Asked Questions

1. What is Point The Way AI?

Point The Way AI provides a customizable AI chatbot designed specifically for UK pointing and masonry businesses. It captures leads instantly (name, phone, email addresses), answers client queries on the services you provide, schedules consultations via Calendly/Google Calendar, and syncs data to your business's CRM; all to boost efficiency and profits.

2. How does the chatbot help my pointing business?

It turns your website into a 24/7 lead machine: No more slow quote forms, prospects get immediate answers and bookings, reducing lost opportunities and saving you hours and costs on admin.

3. Is the chatbot tailored for the pointing industry?

Yes! We customize it with industry-specific knowledge, like responses on lime mortar, heritage projects, or brick repair, making it feel like your own expert assistant. If you provide any other services, we can also include this in your own custom chatbot. 

4. What makes your chatbot different?

Our bot is built for results: Expert answers, seamless CRM integration, and proven lead boosts! Plus, UK GDPR compliance and unlimited warm, professional support.

5. Who is Point The Way AI for?

It's perfect for any UK pointing firms looking to capture more online leads without tech headaches.

6. What features does the chatbot include?

Key features: Instant lead capture, AI query responses, Calendly/Google Calendar scheduling, CRM sync, customizable branding, and analytics to track performance.

7. Can the chatbot answer technical pointing questions?

Absolutely! It handles queries on repointing techniques, brick types, weatherproofing, and more, with accurate replies trained on industry expertise.

8. Does it work on mobile devices?

Yes, fully responsive! Prospects can chat, ask questions, and book from phones or tablets, capturing leads on the go.

9. How does the lead capture work?

The bot asks for name, phone, and email address during chats, then auto-sends to your CRM! No forms, just natural conversation.

10. Can it integrate with my existing tools?

Yes! Seamless with HubSpot, Zapier, Calendly, and more. We handle setup for a smooth flow.

11. How long does setup take?

Under 1 hour! We embed the code on your site and configure integrations! Often with a quick call.

12. Do I need technical skills to set it up?

No way! We provide the embed code and guide you (or do it for you)! It's as easy as copy & paste.

13. What if my site is on a custom platform?

No problem! Our JavaScript embed works on 99% of sites. We'll test compatibility during your free trial.

14. How do I train the AI for my specific services?

We use your input during setup! We add details on your specialties (e.g., heritage repointing), and it learns for precise responses.

15. Are there any hidden fees?

None! Pricing includes setup, support, and unlimited chats! Transparent and straightforward.

16. Can I upgrade or downgrade plans?

You can easily switch to a monthly or a yearly plan just fine. However, if you pay for the lifetime payment, then you have it for life! There is no need to switch to a monthly or yearly subscription if you have already paid for life.

17. What if I need help after hours?

Our knowledge base and chatbot are 24/7! You can also email us anytime for next-business-day responses.

18. Is there ongoing maintenance?

We handle updates free! Your bot stays fresh with new AI features and industry tweaks.

19. Can I get a custom demo?

Yes! Book a 1 hour call via Calendly! We'll show how it fits your pointing business perfectly.

20. What results can I expect?

Beta users saw 25-40% more leads and 10+ hours saved weekly! Recoup costs fast with instant conversions.

21. How do you measure ROI?

Built-in analytics track leads, bookings, and queries! Plus integrate with Google Analytics for full insights.

22. What if it doesn't work for me?

Risk-free trial—cancel anytime. We're committed to your success, with tweaks until it fits.

23. How does the 60 day free trial work?

Sign up risk-free for 60 days to test full features like lead capture and AI responses. No credit card required upfront. After 60 days of real results with more closures and profits, you can choose a monthly subscription (£99 per month), an annual subscription (£949 per year), or a lifetime option (£1999). You can cancel anytime!

24. What integrations are supported?

Seamless connections with HubSpot, Zapier, Calendly, and any other program you use. Leads sync automatically to your CRM, and scheduling happens in one click which ensures no data gets lost and your workflow stays smooth.

25. How much customization is included?

Every chatbot is tailored to your branding, services and needs. Whilst you are subscribed, you get to book calls, have chatbot training sessions and you can update your chatbot at any time, at no extra costs. 

26. What's the setup time and process?

You're live within 24 hours! We embed the chatbot on your site (Wix/WordPress compatible), connect integrations, and train the AI. Includes a free onboarding call to get capturing leads without tech headaches.

27. How do I know it will increase my leads?

Research shows AI chatbots deliver 25-50% conversion rate improvements across all industries. This is the benefit of instant engagement and personalized responses. Track your own ROI with built-in analytics and recoup £99/month in weeks through efficient bookings and reduced follow-ups! All you need to do is upsell one service per month, and it pays for itself.

28. What support do you offer?

You can contact us at any time! All users have unlimited email/chat support and call support. We're UK-based, so expect quick responses! Plus free updates to keep your chatbot cutting-edge.

29. Can I cancel or upgrade?

Absolutely! With flexible plans, you cancel anytime (no penalties post-trial) or upgrade seamlessly. Annual saves 20%, and lifetime (£1999) locks in forever access without future fees.

30. Is it secure and GDPR-compliant?

Yes! We use enterprise-grade security, encrypt lead data, and comply with UK GDPR! Your client info stays safe, building trust from day one.

31. How is pricing structured?

£99/month (with 60 day free trial), £949/year (20% savings), or £1999 lifetime. All include core features; premium adds custom training. Start free and scale as you grow!

32. Can you connect it to my Facebook and Instagram?

Yes, we can connect it to your Facebook and Instagram, at no extra cost!  

33. What payment methods do you accept?

Secure via Stripe/PayPal/Wix Payments—Visa, Mastercard, American Express, and more, all in GBP.

 

34. ​​​How do I get started?

Simple: Book a demo call, start your free trial, and watch leads flow—let's point your business to success!

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